Public Relations Professional


Social Media Specialist



Experienced public relations and social media professional in designing and implementing social media strategies, increasing online presence, and boosting the customer base. Self-starter and quick learner with an excellent work ethic, strong communication skills, and an ability to handle multiple projects simultaneously.

Core Competencies & Skills

Social Media Marketing

Brand Management

Customer Service


Database Management

Content Creation / Writing

Social Media Management

Detail Oriented

Social Media Listening

Research / Analysis / Social

Media Analytics

Team Leadership

Social Media Engagement

Community Management

Meltwater Certified

Cision Certified

Microsoft Office

Google Suites

Canva Pro

Social Media Management Tools

(Loomly, Hootesuite, Sprinklr)




Bachelor of Science in Public Relations

[email protected]

Key Academic Projects

Joel A. Katz Music & Entertainment Business Program

Created a branding and publicity campaign for EDM artist and DJ Leah Culver.

Developed a publicity campaign for Verizon's new 5G network and brought awareness of the company's commitment to their responsibility contributions.

Public Relations Student Society of America (PRSSA)

Vice-President (January 2019 — August 2019), President (August 2019 —December 2019)

Increased chapter membership from five to 32 members in two months.

Designed and implemented a rebranding plan to evolve the chapter.

Student-Run Agency

Created and implemented a public relations campaign for the Zuckerman Museum of Art, which

increased by 44% attendance to their Capstone II exhibition.

Academic Internship Experience

LOUIS MANN SECURITY SOLUTIONS I Accokeek, MD Aug 2019 — Dec 2019

Social Media Management Intern

Monitored industry trends and analyzed competition.

Developed social copy to promote industry news and owned content.

Compiled and updated media lists.

Created a social media strategy to plan for the company's launch.

OKCELLO I Atlanta, GA Feb 2019 — May 2019

Social Media Management Intern

Drove company marketing through managing social media content and release schedule, created social media graphic content, postings, and promotional events.

Drafted and implemented a social media strategy increasing the social media following 30%.

Managed live social media streams and facilitated collaboration with other artists via social media direct messaging.

Engaged with social media community via live sessions and posting responses.

THE HARLOW AGENCY I Atlanta, GA Sep 2018 — Dec 2018

Public Relations Intern

Managed social media platforms and increased the following 46%

Drafted press materials incl. news releases, media alerts, briefing documents, pitch letters and other written communication.

Prepared social content, press materials, media pitches, and proofed documents according to the Associated Press (AP) style.

Participated in talent branding ideas, creative development and provided research-based analysis and strategy recommendations.

TOPPS PR FIRM I Atlanta, GA Jun 2018 — Sep 2018

Public Relations Intern

Drafted press materials including news releases, media alerts, and pitch letters.

Built media lists through Cision and Meltwater databases and maintained master influencer media list in Microsoft Excel.

Fostered relationships with new and existing editors, reporters, producers, and bloggers to expand on media coverage.

Assisted with logistics for local television and magazine interviews and supported the firm with red carpet events and movie premiers.

Professional Experience

STRATEGIC AMERICA I Des Moines, IA September 2021 — Present

Social Media Coordinator

Writes large batches of ongoing content for various client accounts on a monthly and quarterly basis.

Designs simple graphics and sources images/photography for social media content.

Supports and implements client social media strategies for assigned client campaigns and accounts.

Utilizes Falcon to schedule social media posts for multiple campaigns for all assigned client accounts.

Maintains up-to-date knowledge of all social media trends, including working knowledge of paid and unpaid social media tools and tactics available to clients to boost campaign engagement and results.

Manages daily content, monitors campaign activity and actively engages on multiple social media platforms to keep users engaged and current with the most relevant client and campaign information.

Assists with the development of campaign schedules and completes timelines for projects that balances client and campaign needs.

Focuses on continuous campaign improvement by capturing and analyzing the appropriate social data/metrics.

Identify and measure client key performance indicators (KPIs) based on campaign goals communicated to the client.

ENGAGE PUBLIC SAFETY I Atlanta, GA Nov 2020 — Aug 2021

Public Relations / Social Media Project Co-Lead

Serves as co-lead for the social media/public relations campaign of the video podcast, NextGenTalks: The Future of the Policing and collaborated with other project co-lead cohorts.

Lead a large remote team of volunteer students from across 8 different states in the US, and organized several project intiatives online to ensure the team thoroughly understands the duties and impact of each task.

Develop and manage a comprehensive national social media strategy targeting key stakeholders and potential supporters.

Build media lists, gannt charts, create presentations, collect and interpret social media analytics.

Develop, manage, and furnish social media content calendar and social case management process across multiple social media platforms.

Lead strategic planning sessions developed a brand framework, researched current social media best practices and social media management tools to support the project mission.

Create online content and brand voice, engage with supporters and audience, tag associated contributors to the podcast and their affiliates.

ENTREPRENEUR I Stone Mountain, GA Jun 2011 — Present

Salon Owner / Freelance Stylist / Airbnb Host

Founded and manage all features of the business, including customer service, accounting, inventory management, sales, marketing, staffing and training.

Monitor inventory to reach optimum productivity and boost the bottom line.

Ensure customer satisfaction, client retention, and new client recruitment.


2004 — Nov 2010 Security Specialist (Civilian GS-09)

Managed the badging and access system for over 3,000 employees and created and oversaw security access levels, including for the Biological Select Agents and Toxins (BSAT) areas.

Provided specialized knowledge and assistance to senior management in establishing policies, procedural guidelines, and directives for the installation.

Assisted the Director by compiling information, updating confidential security folders, preparing visit authorization letters for personnel visiting off-site agencies and preparing for the annual security inspection with the Department of the Army Inspector General.


Leah Culver Branding Campaign

In this project with KSU’s Joel A. Katz Music and Entertainment Program (MEBUS), our client Leah Culver was looking for ideas to strengthen her fanbase and strengthen the bond between herself and her fans. She was also looking to strengthen her brand recognition as well as increase her merchandise revenue for her upcoming tour. In our campaign strategy we laid out several ideas to accomplish her goals, as well as opportunities to extend her fanbase and create new opportunities for additional exposure and publicity

Leah Culver Slideshowview here


In my second MEBUS project, my team we tasked by Moxie to create an awareness campaign for 5G and that targeted Millennials and GenZ’ers. We identified and highlighted several initiatives of Verizon’s commitment to their community values and strengthen our connectivity through the new 5G that was being unveiled nationwide. The initiatives were:

  • Helping entrepreneurs start and grow their businesses
  • Environmental impact and sustainability
  • Humanitarianism
  • Hopeline App
Verizon Slidesview here

Zuckerman Museum of Art

In my final semester, I joined a student-run agency Peak Communications, which was a capstone course at Kennesaw State University. In this course, my team was assigned to help KSU’s art program and the Zuckerman Museum of Arts implement a successful campaign to increase awareness and the overall attendance to their Capstone Exhibit. This exhibit is where their graduating students would display the works of art that they created in their final semester. My team researched, strategized, and was able to develop and implement a successful campaign that increased attendance by 44%. In our pursuit for success, we also reactivated their Twitter account and held a Twitter chat with a few of the featured artists.

Zuckerman Museum of Arts Campaign Planview here
Zuckerman Museum of Arts Pitch Slidesview here
Zuckerman Museum of Arts Evaluation Slidesview here


Jun 2018 – Sep 2018

During this internship, I was tasked to create engaging content for social media, email templates, press releases, and client biographies. I also curated and updated media lists and contact databases and performed other research needs. The client list consisted of entertainers from various industries and consisted of actors, musicians, DJs, and hosts from talk shows from radio and tv.

TOPPS Pitch Letter 1view here
TOPPS Pitch Letter 2view here
Social Media Content Calendar view here


Feb 2019 – May 2019

Okorie “OKCello” Johnson is a Cellist and independent artist. The goals he outlined for a successful campaign were to increase his Instagram following, album sales, increase profits from his various gigs, and overall have more awareness. The first thing I noticed was his posting was not consistent and didn’t have an identified strategy in his posts. After my first meeting with him, I realized this was because he hadn’t identified his brand and first needed help cultivating one. At the end of my three months in this internship, his followers and viewers of his video posts and live videos increased by 30%

OkCello Instagram Resultsview here

NextGenTalks: The Future of Policing

In the wake of the social justice movement during 2020, The National Millennial & Gen Z Community (NMC) and Engage Public Safety partnered together to host conversations between young people and public safety stakeholders, in a video podcast series called NextGenTalks: The Future of Policing. Together we created a 10-episode series in which Gen Zers talk with experts, thought leaders, opinion- makers, and leaders in racial justice, academia, activist organizations and law enforcement, to unpack the issues related to policing in America from different perspectives. I served as co-lead for the social media/public relations campaign and collaborated with other co-lead cohorts for the success of this project.

NextGenTalks Social Media Planview here
NextGenTalks PR Outreach Planview here
NextGenTalks Social Media Content Calendarview here
NextGenTalks Social Media Analytics Reportview here

Strategic America

I was responsible for creating copy and graphic content for over 300 clients on various social media platforms, primarily for the HVAC and home industries. In my role, I wrote and managed content, developed graphics, create and edit video content, curated monthly and quarterly content calendars, monitored aspects of reputation management and more. Other duties include:


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